Fem Fuel

This group project for the Human-Centred Design module combined the varied skills of our 4 person group to create Fem Fuel. Fem Fuel is a monthly snack subscription service and period tracker. It consisted of 2 submissions: one individual research portfolio and a group product portfolio.

Our research found that women tend to lose the motivation to eat healthily during the period, preventing them from getting crucial nutrients for that stage of the menstrual cycle. The product aimed to link with an existing period tracker and give tailored snacks for each stage of the cycle, improving their day to day experience in an easy, affordable way.

I took the lead in designing the app, for which I created 3 versions, responding to user feedback. I really enjoyed learning how to prototype apps on Figma and creating a UI that was understandable and natural to use. The project also included a design for the subscription box, designed to fit in standard packaging and give useful nutritional information.